TheExpansion and Development of Virgin
-Due to theexpansion and Persian Gulf War (1990-91), Virgin faced problem of capital.
-In this situation, CEO started doing joint venture to deal with capital problem
-Also, he sold Virgin Music which was main business as a solution of capital need and could support new businesses such as airlines and travel.
-There were three types of opportun
the largest portion of Carrefour’s sales. Relatively similar to Carrefour, Mexico also has some huge town centers called “Plaza” where restaurants and many types of stores are located. If local retailers build their stores beside them, they would be able to attract more people. Since such town centers are often built by the country, local companies can make hypermarkets with nearly no addit
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
The status of main strategy and kinds of released cellphone
for domestic smartphone release]
Agency
Main strategy
The number of released model(year)
SKT
- smartphone user goal: 2 million people
- smartphone's proportion: 40% of the total volume
- Android: more than 90% of the total volume
6(2009)→20(2010)
KT
- smartphone user goal: 1.8 million people
- expansion of line-up
- smart